The purpose of web content is communication. But how do you ensure content being created and published across campus by numerous contributors and delivery methods supports your institution's communication goals? How do you know all that content is telling a consistent story about your brand? How you ensure content educates and informs rather than confuses or misleads? Your editorial style guide is the "how-to" of content strategy, enabling clear communication. An editorial style guide for the web helps content contributors create useful, usable, findable, on-brand content at your institution — it's much more than a list of preferred spellings and grammar usage. It can provide guidance and instruction for using content to communicate, including brand messaging, voice and tone, web writing, SEO and findability, social media, and visual communication. In this session learn the elements of editorial style for the web and how they can be used to align content creation with established communication goals. Don't just create content. Communicate, clearly. Experience Level: Intermediate - Assumes basic knowledge of topic and some experience. Prerequisite Knowledge: This session is intended for anyone who interacts with web content in their professional role. A basic understanding of web publishing is needed to take full advantage of this presentation.
Skills/Knowledge Gained: An understanding of the various elements of editorial style for the web. - How to develop and document communication goals for content contributors. - How to align content creation with communication goals, including identifying appropriate content types and delivery methods. - How to ensure consistent voice, tone, and brand messaging across content delivery channels and among diverse contributors. - Steps toward creating a working editorial style guide at your institution.
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