This session is intended for participants who are responsible for managing one or more web sites -- or part of a web site -- and want to be able to maximize the accessibility of their content. Among other things, participants will learn: the most common accessibility traps and how to avoid them, how to recognize potential problems with a visual scan, what tools are available to evaluate accessibility, and how to interpret the results of your PSU (or other automated) accessibility scan. The goal is to provide web managers with succinct information and practical strategies for going beyond minimum requirements and making accessibility evaluation and remediation part of their standard workflow. While the focus will be on web managers, anybody who manages web content will benefit from the session. Experience Level: Intermediate - Assumes basic knowledge of topic and some experience. Prerequisite Knowledge: Familiarity with html and basic web technologies (css, javascript, etc.) is helpful. Skills/Knowledge Gained: How to evaluate and improve the accessibility of your web content.