Social media and mobile devices have combined to help create the always-with-us, always-on, always-connected campus. Not just student-to-student but, importantly, institution/faculty/staff-to-student as well as staff-to-staff. We need to look beyond the silo-ed, one-way web sites of the past towards more personal, two-way applications that take advantage of this sea change on campus. The ways in which our users will want to interact with us, the types of tasks they’ll want to complete, and the types of devices we’ll want to deliver to will just continue to proliferate. Now is the time to reevaluate. Using lessons learned at a large land-grant institution we’ll look at what the future friendly campus might look like, ways to plant the seed of that change and tips on how to accomplish it. Experience Level: Beginner - Assumes no prior knowledge of topic. Prerequisite Knowledge: It's a high-level talk so no technical knowledge will be needed. Hopefully anyone from anywhere in a university can take lessons away from the talk. Skills/Knowledge Gained: A better appreciation for what it will take to migrate our processes from "traditional" thinking to one that addresses how our users will access our content in the future.