How do you make sense of and promote faculty research if you have no background in their subject area, let alone an advanced degree? How can you work with difficult faculty personalities, from the complete technophobe to the extreme early adopter? This session will draw from Amanda’s experience as a web designer and content strategist at the University of Minnesota, one of the country’s largest research institutions. Learn how to channel your faculty’s expertise into great web content, and build their trust in your knowledge and skills. Bring your questions, triumphs, and war stories! Experience Level: Beginner - Assumes no prior knowledge of topic. Prerequisite Knowledge: Though faculty and faculty/higher education issues are focused on, the session will be helpful to anyone who works with people and the web. Skills/Knowledge Gained: Identifying different faculty personalities. Strategies to build trust and communication with faculty. Demonstrating the value of the web to faculty members. Levels of faculty involvement in regards to web strategy, content, design.